New Year, Same Sales Momentum for Audi

There has been quite a bit of buzz about the pending A3 at our Audi dealer serving Valparaiso, IN. We can certainly understand the enthusiasm. As a matter of fact, our Team Audi staff is just as excited to get behind the wheel of the performance sedan.

However, it wouldn't be wise to completely ignore the rest of the lineup. After all, the new Audi models that are currently available have been quietly racking up an unprecedented string of monthly sales records. January of 2014 marks the 37 straight month where the brand has seen a year-over-year improvement.

The brass seems to be pretty confident that things will keep going this way, too. Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America explains, "Starting off 2014 with a new January sales record is a noteworthy accomplishment as it follows the biggest month and the biggest year in Audi history With the launch of the all-new Audi A3 family this spring and the continued success of our SUVs and TDI models, we anticipate continued success throughout this year."1

Even top-level execs are psyched for the A3, but what’s getting it done right now? Well, the Audi Q5 and Q7 combined to deliver a third of the automaker's total sales in January. Furthermore, the R8 line topped its previous years' sales by over 65 percent.

For more information about the A3, keep an eye on our blog. To join in on the sales surge, visit our showroom today and we can get you behind the wheel of any model that catches your eye.

Source: 1

Categories: News